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All measures taken on your site to improve its position in search engines.
Influencing factors that contribute towards improving your rankings offsite.
User Behavior in Search Engines & on your website are being tracked and used
Low Bounce Rate
+10 more signals
google search quality
"...using click and visit data to rank results is a very reasonable and logical thing to do, and ignoring the data would have been silly."
"...80 percent of people click on Result No. 2 and only 10 percent click on Result No. 1, after a while we figure out, well, probably Result 2 is the one people want. So we’ll switch it."
google us patent
"... user reactions to particular search results or search result lists may be gauged, so that results on which users often click will receive a higher ranking.”
google Ranking engineer
Haahr highlighted that click patterns is one of the most prominent metrics that Google uses to determine success rates.